How to Write A Winning Home Buyer Purchase Offer Letter
How to Write A Winning Home Buyer Purchase Offer Letter
With the flurry of numerous offers arriving every day at sellers' front doors, today's buyer requires a way to be different from the rest. Being financially qualified isn't the only way to get them into the winner's circle first. If a buyer wants to succeed in beating the other buyers with a good financial background and gaining an advantage. This is possible by a short and well-written personal letter that is used as the cover of a formal purchase offer. The current situation has added a lot of frustration for home buyers with the buying experience. In addition, the current market has created a lot of work for agents, who often have to submit more than 20 offers before they are able to meet with success and causing stress to all of the team. It's particularly heartbreaking to watch a first-time home buyer losing out on a house they fell in love with. What was supposed to be a peaceful enjoyable experience has turned into a tense and depressing one for many. After experiencing this uncomfortable situation, I began to consider that there had to be an opportunity to do something different to make my clients feel more appreciated... But what exactly was it? The situation irritated me for a while, and then I realized one day that it was! I had we buy any house to get the attention of the seller , by showing that the offer to purchase comes from an actual person. It came to my attention when I was reminiscing about an incident in which I was presenting an unwed couple who were buying their first home, a property that had just been advertised that morning. We arrived at the end of the day and the house had already been shown numerous times. The owner was home and welcomed us upon entering the property with smiles. Instead of leaving like most sellers would do and resigning, they stayed. Being the kind of people who talk they were extremely happy with their home that was well-maintained and gave us a grand tour of the entire property and everything. While the tour progressed, I observed the owner having a great time to my couple, and when we parted, they seemed guaranteed to become newly owners of this beautiful home. In the afternoon, when I spoke with the sellers agent, she said that her sellers were so satisfied with the buyers that they would accept their offer , even though they had received numerous offers on from the beginning. Typically , buyer agents don't have the chance to be this intimate with sellers, however, I did learn many things from that short meeting. My job was to make my buyer feel special by writing a professional letter to be included in the form of a cover letter with every purchase offer. The letter should paint an enthralling, vibrant picture of the buyer in a manner that transcends the written word. The letter should come written from the heart, be genuine, connect with the sellers and convey a an honest feeling of joy about owning the house. So, I set to work on an example letter to use to use as a reference to share with my customers. I suggest they write a letter that is personal to them that outlines the persona they represent and then present it on the cover of the purchase offer packet. Over the course of the night, I noticed an improvement in the attitude of sellers when they received our customized offers from real people. Below are the essential elements that are required for getting the attention of your seller when looking over a buyer's purchase offer letter. Dear Seller Start your letter with an appropriate salutation , such as "hello" or "greetings". Make use of the seller's name when you can. Respectful and polite behavior creates an inviting start. Short in length Keep it brief and short. Your letter should not be longer than 3-4 paragraphs in length. If your letter is too long, you'll lose the buyer's attention in the sea of words. Start with an introduction paragraph and finish with a "wow" paragraph summarizing. The seller will leave with an impression that will last for years of buyers who live in the house. Make sure you use Good Grammar: This sounds basic, but a grammatically correct letter will grab the attention of readers just as bad letters can ruin a deal by putting off the buyer. Make sure to use complete sentences and not to use slang and inappropriate words. Also, you should write in formal style. Be Positive: Put yourself in a positive image when talking about yourself. What characteristics or traits distinguish you as an "special" individual. Are you a community-minded person, give your time to others or are you a good friend to others. However, a word of caution keep it honest and humble. This is not the right time to brag and make a fuss about your appearance. Add a personal touch Let your heart express your real emotions, feelings and excitement. Your authenticity and sincerity will be evident. In the end, you aren't losing anything, and all to gain. What makes you love the home Make sure you connect emotionally and honestly tell the seller why you are awed by the house and why you would like to live there. Pick your preferred spot within the house and talk about the area. "I really love the backyard oasis and can't wait to spend many wonderful afternoons swimming in the pool". You'll Love Thy Neighborhood: Many buyers choose a house based on the area around it. The seller was thrilled and so should you. Another way to get in touch to the vendor. Make your point clear in just a few sentences. " I will enjoy taking evening walks along the relaxing moonlit trails". Imagine Yourself Living In The Home Imagine Yourself Living in the Home: This is a great part to include in the closing paragraph. If you know a young couple who is buying a home, let them know how thrilled they are to bring their family home and enjoy many happy years making good memories. Your words are bound to flow when you start writing. It should be an emotional punch line statement that binds the seller with the buyer in such a way that they shout out " I like these buyers and want them to live in my home!" Financial Stability: Ideally, your buyer is financially stable and you can shout about it. Here's where a bit of exaggeration can be beneficial. A successful career in an Fortune 500 company or a young professional who is on the rise with a promising and bright career path should draw the attention of the seller. Sellers will feel more secure when their buyer is financially safe. Don't forget to include a Pre-Qualification form in your offer. This is another aspect of an acceptance that is successful.

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